Rooster Roars into action at Brands Hatch.
Brands Hatch welcomed the opening round of the British Truck Racing Championship across the Easter Bank holiday weekend. Brands Hatch is the home of the opening round of the season and the closing round of the season.
Luke secured a 5th place and his first 1st place at Brands Hatch behind the wheel of ‘King Klaus’ and unfortunately in the closing laps of the finale race, a technical malfunction ended the weekend for Luke. But now 21 weeks later and after a long winter break Rooster Racing returned to the famous Brands Hatch circuit.
Luke sat back in the driver’s seat on Saturday afternoon for a free practice session prior to the qualifying and races over Sunday and Monday. “The truck feels great, it’s handling well and we have great pace” Said driver Luke Taylor.
Sunday morning and qualifying began, with a slippery circuit from the rain during the night meaning the track conditions were completely different from free practice the day before. Nether the less Luke gave it his all. Breaking the 1muinite lap target, Luke’s fastest lap time for qualifying was a 59.816s putting him 5th on the grid for race 1. Only 0.662s separated the top 5 drivers. From this we knew that the season was going to be an exciting one, with all drivers performing well and battling hard for P1. Due to a competitor technical fault and over speeding during qualifying it resulted in Luke starting race 1 4th on the grid.
Only a few minor tweaks prior to the race start, shock absorber dampening adjustments, a couple of new tyres and a wash for ‘King Klaus’
The race was declared dry but greasy, Luke lined up 4th on the grid… Lights out and go go go. Luke has a great start and keeps 4th position into the first corner, Luke is battling hard to defend from 5th place Richard Collett, but not backing down on the attack to 3rd place Ryan Smith.
8 Laps in and disaster… Luke and King Klaus end up in the gravel trap at Clark Curve. King Klaus was recovered by D&G Recovery and bought back to the pit lane. While our other competitors restarted the race Luke and the team assessed the situation but without the truck being back in the paddock it was hard to tell what the issue was.
BANG!… on the run to the flag two of our competitors majorly collide sliding across the circuit and into the barriers. A major accident Thankfully both drivers were okay but the trucks in a major state of needing repair.
Back to the paddock. Once Klaus and the team were back in the paddock a deeper assessment was complete and a conclusion was made, a steering failure bought on by a compressor fault. Without a spare part unfortunately the weekend was over for Rooster Racing.
So… It’s now all systems go for the team to ensure Luke and King Klaus will be on circuit at Pembrey, South Wales on 21st and 22nd April.
In March 2018 we set out onto Brand Hatch Circuit to make a statement, but not the kind of statement that fans are used to, infact we were the only racing truck on the track! The Rooster team partnered up with Boon Vision, who are a reknowned video production company to film something exciting!
View some of the photos tken form the day in our media centre!
The Rooster Racing Team are proud to be a part of the FIA ETRC, and in 2017 we had a fantastic year, full of ups and downs and a fantastic learning curve for all involved.
The FIA ETRC is now run by a fresh and innovative organisation who are responsible for organising, promoting and running the championship day-to-day, and since the switch in 2016, the championship has seen some significant new exposure.
As well as catering for the hundreds of thousands of existing fans, ETRA drove forward a plan to escalate the media imprint of the championship.
Starting from scratch, the FIA ETRC Facebook page has grown exponentially since 2016 and now boasts 126,000 followers and has a reach of 9million users.
Among the results, which can be viewed via the following link.
The review outlines some key facts relating to the championship. These are:
– Combined on-site audience of 422,000 spectators in 2017
– 39 Entrants over the 2017 season
– 98million combined TV audience reach in 152 territories
– 126,000 Facebook followers
– 362,000 live stream views
“The results of the media review are very pleasing, and we think this gives all stakeholders some very important traction going forwards in to 2018,” said ETRA’s Georg Fuchs.
How does this affect Rooster Truck Racing then? This added exposure in the championship is fantastic news for all involved, and the team will continue to grow alongside the industry, meaning that as a proactive and engaging team, we can reach many more fans just by being in partnership with the championship. Never mind our own investment in marketing.
This opens new doors for our own partners and sponsors too, we’re committed to making the most of our involvement in the FIA ETRC and using the extended reach to the best of our ability, contributing whenever and however possible. Thus significantly increasing exposure for our sponsors too!
If you’re interested in sponsorship with Rooster Truck Racing, please contact the team via email at firstname.lastname@example.org